According to Nikon’s just released financial data, Nikon sold 820,000 units of digital SLR cameras in the first quarter of fiscal 2009 (April 1, 2008 – June 30, 2008), and expects to ship total of 3.3 million units in the Fiscal year 2009 ending March 2009.
It also showed that compact digital still camera (DSC) outsold DSLR by more than 2x and the trend will not change significantly any time soon. If you look at the sales data from fiscal 2008, the sales increase of compact DSC is actually more than that of DSLR.
Another interesting fact is the ratio of new lens over new DSLR camera sold, ~1.4, more than one but less than two. It is difficult to know how many lenses DSLR users will buy on average and some other sources exist for Nikon lenses, i.e., used market and third party vendors such as Tamron and Sigma. It is also not clear how many lenses were sold as part of a kit with DSLR camera. The ratio also stays roughly the same year over year even though the cumulative number of DSLR cameras sold by Nikon has increased. This is a little puzzling.
Keywords: Digital SLR Cameras, DSC, Market, Nikon