Canon new DSLR teaser site

Canon has put up a teaser site at http://www.canon.com/moon/en/index.html. It appears to show a silhouette of a DSLR camera in the shadow of the Moon. Many seem to agree it will be the replacement for the aging 5D, but nobody seems to know for sure the exact model number.

Some say it is the 7D. For example, this Engadget post. However some readers have pointed out the weird-looking font for the number “7″ on the retail box, and it looks like the 5D box. 

"Canon EOS-7D" UPC

"Canon EOS-7D" UPC

Searching at upcdatabase.com led to the following Canon EOS-7D UPC code. However, comparing this to a known correct UPC code of Canon EOS 5D, 0013803056853, you will immediately notice the difference in the first part of the GTIN (Global Trade Item Number). The prefix “0013803″  is so-called company prefix, identifying Canon. Canon appears to use it on its DSLR products. For example, Canon EOS-50D has the UPC of 013803104677. The above code “0082966214202″ actually belongs to Canon EF 70-200mm F4L USM!

How about “Canon EOS-9D”? The following is the UPC code I found at upcdatabase.com.

Canon EOS 9D UPC

Canon EOS 9D UPC

This one definitely has the correct company prefix so it appears to be legit. A search at GS1 confirms that it is indeed a valid UPC with the following ownership information.

 

013803010251 ownership information

013803010251 ownership information

However, I still cannot confirm it is for 9D. If someone can put a “7D” description on a lens UPC, I’d guess it is possible someone would be able to put a “9D” label on other Canon’s UPC code.


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