If you haven’t figured it out already, the software makers websites are not the place to get the best deal.  It is strange to me that so many software makers sell the boxed version of the software themselves at full price and also in online retail channels at discount. For example, Adobe sells Photoshop Elements 7 for $99 in its US online store, but the same product is available for $79 at Amazon.com (it is actually $59 with a $20 rebate). It is similar situation for Adobe Photoshop Lightroom 2: $299.99 at Adobe store and $259.99 at Amazon. The examples are plenty and are not limited to Adobe. Nikon Capture NX2 full version is $179.95 at NikonMall but $137.38 at Amazon.

Sometimes the difference is insignificant and the scale may tip over to the other side in certain situations. Many software makers offer downloadable version of their software for a reduced price. If you need a software license code to unlock your expired trial version or you need the software right away and the trial version has limitations, the software maker’s online store can be a better choice. You pay online and get the license code in email within few minutes.

Are there better places than Amazon.com? I tried to google for some popular digital photography software. Most cheap offers are for academic version, which you cannot legally use unless you are an educator or a student. Others may not be trustworthy. Definitely checkout out the company or website at http://www.resellerratings.com before making a purchase from an online store you have not used.

Personally I won’t buy software from eBay. There is no good way of finding out if the software is genuine or pirated.

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