The battery company Energizer has teamed up with National Geographic for 2009 Energizer Ultimate Photo Contest. You can send in photos in 6 cateories: Animals/Wildlife, Nature, People/Cultures, Travel, Weather, and Inspiration/Keep Going for a chance to win a National Geographic Expeditions trip for two to the Galápagos Islands! The winning photo will also be featured in National Geographic magazine.

The contest is juded by Jim Richardson, an internationally-acclaimed photographer with National Geographic magazine for the past  25 years.

Now comes the Energizer’s sales pitch. Energizer wants you to buy their batteries. In this particular case, the Energizer® Ultimate Lithium AA and AAA batteries. which are supposed to last 7-8 times longer than Energizer Max and weight 30% less.

There’s no question about one thing: To get the best shot, you need the best equipment. That’s where Energizer comes in. Energizer® Ultimate Lithium AA and AAA batteries are the world’s longest lasting batteries in high-tech devices. They last up to eight times longer than Energizer® MAX® in digital cameras (results vary by camera)—which means you can take your mind off your batteries and focus on capturing that winning photo.

The Energizer Ultimate battery is awfully expensive. Pack of 6 costs you $26.55, while Pack of 16 Energizer Max Alkaline batteries costs $15.82. It does seem reasonable to spend 4.5X the money for 7-8x the power. However, true costs of these batteries for per KWH (kilowatt hour) don’t look so good. It depends on where you check, per KWH costs of AA batteries can be in the hundreds. As comparison, the average cost of household energy is about 11 cents per KWH in US.

Fortunately, most digital cameras now comes with Li-Ion rechargeable batteries, which should be a much more cost effective power source over the long run. For accessories that still need battery, such as SpeedLight flashes, the most cost-effective would be NiMH rechargeable batteries. Pack of 4 rechargeable AA typically costs about $10-20 and they can be recharged for hundreds of cycles. Even factoring in the cost of the charger and household electricity usage, it would still be more economical than the typical Alkaline or even the new Energizer Ultimate Lithium batteries.

Energizer Rechargable Battery

You don’t really need Energizer brand rechargeable batteries to take great photos though. As a matter of fact, the Energizer brands have some mixed consumer reviews on Amazon due to fast self-discharge rate and other issues. On the contrary, the Sanyo Eneloop 4 Pack AA NiMH Pre-Charged Rechargable Batteries appears to be a great option for its excellent self-discharge rate.

Posted in: Accessories on April 19th, 2009. Trackback URI
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