Being green is no longer just an expensive burden placed on businesses. Environmental consciousness in general public has been greatly increased over the past decades. For businesses, it is becoming fashionable to be environmentally conscious and even bringing profitable opportunities by catering to the ranks of the environmentally concerned.

Nikon just announced its environmental friendly Ecobins binoculars (full product spec in PDF Format) made with lead and arsenic-free Eco-Glass™ lenses and prisms, non-chloride rubber, and fully biodegradable Lenzing TENCEL® fiber for the case and strap. In addition, no harmful inks or dyes are used in the manufacturing process according to the company’s press release (PDF).

Nikon didn’t simply stop here. The eco-friendly features of this product carry all the way through to its packaging. Ecobins packaging is constructed from 85% post-consumer waste and is printed on recyclable FiberStone™ paper. This recyclable paper is completely TREE-FREE and made from limestone collected as waste material from existing quarries for the building and construction industry. Production of this product uses no water or bleaching chemicals and releases zero pollution into the air. 

Additionally, to minimize resources used to produce Ecobins, the instruction manual, product registration card and information regarding Nikon’s 25-year warranty are available online only and were not included in the packaging as printed inserts.

What’s the price of being green? $169.99, according to the press release (PDF). Being green still carries certain premium over a similar product (e.g.  Nikon ProStaff ATB 10×25 Waterproof Binocular).

What do you expect from Nikon for photographers? Green DSLR, green lenses, green straps, green packaging, green cables (so we don’t need to wash hands after handing them). You can also forget about product manuals, warranty cards, etc. Can we not see it coming in near future?

Posted in: News on April 4th, 2009. Trackback URI
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