“Can your compact digital camera do this?” In some marketing videos showcasing its new compact digital cameras, Nikon challenges the audience with this question. To quite a few, this is going to be nerve-touching (enticing).

Over the years, compact digital cameras have become ever sophisticated although it doesn’t mean they are more difficult to use. On the contrary, technology made modern point-and-shoot compact digital cameras easier to use and produce better images. Not only 10+ mega pixel sensors become the norm, we also see image stabilization, face detection, smile shutter, dynamic lighting, creative filters, and other features becoming prevalent. Bringing out a “me-too” product is not going to help much in the current economic situation. As a matter of fact, Nikon just post significant loss for the 1st quarter of fiscal year 2010. Nikon has vowed to “concentration on development of new products exceeding customers expectation” and obviously didn’t disappoint us with the recent announcements.

The Nikon Coolpix S70 has what appears to be Muititouch-like screen on the back. You can zoom with two fingers and you can also select focus point by touching on the screen. For iPhone users, these are familiar features.

The Nikon Coolpix S1000pj has a built-in projector that can show your images up to 40 inches across on a surface such as wall or ceiling.

Both compact digital cameras feature 12.1 mega pixel sensor and 5X optical zoom lens with vibration reduction (VR). The S70 has a 3.5 inch OLED touch screen at the back while the S1000pj has a 2.7 inch TFT LCD with anti-reflective coating.


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