Nikon USA has opened its online store. As expected, the direct sale store is not the place for the cheapest price online but it does have something that may not be available elsewhere.
The Outlet section has refurbished cameras, lenses, and flashes. Logo Items section has some clothing for men and women with Nikon logos. Sorry, but there is no mugs that look like a lens. Manuals and accessories sections are also worth checking out if you misplaced yours.